Attract and Engage Site Visitors
To be effective, your Website must attract and engage visitors. Off the bat, SiteExecutive enables best practices for search engine optimization and accessibility. To make relevant content more accessible, SiteExecutive provides a Classification Engine, RSS feeds, Email Manager and other tools for personalizing and automating content delivery. More information about how SiteExecutive helps you attract and engage site visitors follows:
Search engine optimization: SiteExecutive gives you control over page elements and content needed for achieving optimal search results. This includes human-readable URLs, and easy editing and application of H1-H6 tags, browser title and meta data elements.
508 friendly: To promote development of 508 compliant Websites, SiteExecutive can be configured to enforce completion of Alt Image tags, and lets content authors specify and edit H1– H6 tags.
Personalization: SiteExecutive includes a Classification Engine that lets you tag all site content using pre-defined sets of keywords. Once classified, content can be dynamically presented with topics relevant to your site visitors, creating a personalized and more engaging Web Experience.
Content Intelligence module: Automatically aggregates and displays topical and personalized content. This module works in conjunction with the Classification Engine, streamlining site development by providing an automated process for displaying relevant content on pages.
Multi-channel marketing: SiteExecutive lets you manage, deliver and reuse content online, via email and through RSS feeds and other channels. Easy-to-use email and RSS modules save marketers time and effort when executing integrated campaigns.
Surveys and forms: Using the SiteExecutive Advanced Forms module, non-technical personnel can quickly and easily build interactive surveys and forms and manage results, all within SiteExecutive.
Search: Content you publish in SiteExecutive is automatically indexed and searchable using the built-in Verity search engine. SiteExecutive provides a plug-in search module, which simplifies the creation of search windows and configures the display of results. When called for, SiteExecutive can be integrated with other search solutions, such as the Google Mini or Google’s Custom Search Service.
Microsites: SiteExecutive supports your on and offline marketing activities by simplifying the creation of micro sites. Assembled from pre-configured templates, you can roll out new micro sites for campaigns, events or specific customers in minutes. This module promotes richer visitor interactions by letting non-technical personnel configure password-protected sections of your Website. The module facilitates all facets of the registration, log-in and credential distribution process (for lost passwords).
Mobile Web: SiteExecutive lets you easily develop, manage and deliver content ready for your mobile Web users. Built-in support for all standard CSS 2 media types means SiteExecutive can automatically select the proper style sheet for rendering your content on handheld devices.
Secure log-in registration module: This module promotes richer visitor interactions by letting non-technical personnel configure password-protected sections of your Website. The module facilitates all facets of registration, credential distribution process (for lost passwords).
Static Caching: To speed page loading and enhance the end user experience, SiteExecutive provides static caching for pages.
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