As the Website Manager, Content Specialist or Editor in Chief of your website, you should be using a content or editorial calendar (at least one, perhaps multiple) to manage your content production.

Perhaps you are not using a calendar yet or you are evaluating whether your calendar is working for you and your team. In that case, I want to provide a list of some calendar tools that might help you get started. A sample content calendar can be found in my presentation on Effective Blogging in case you are unfamiliar with a content calendar....Click here to read more.

A follow-up to my last post about where we’re heading with mobile in 2012, effectively leveraging social media marketing is another topic that I’ll be very focused on this coming year.

Again, nothing new here – social media is big news all around, but best practices for leveraging social media for marketing purposes are still in flux. With Google+ and Twitter recently deploying more business-friendly capabilities, many more opportunities for organizations to engage with customers, business partners and potential employees through social media channels now exist. But the key to effectively leveraging social media is, first and foremost, to have a strategy. Too many organizations jump into social media because everyone else is doing it without really thinking through the implications. You need a marketing strategy for social media just like for any other marketing campaign, even more so since with social media you don’t have full control of the message....Click here to read more.

Facebook, Twitter, and now Google +. The social landscape definitely had its share of changes and updates this past year. And the number of businesses logging on and using these social platforms continues to increase. Social media can be a great tool, but you need to know how to use it in order to gain the most value.

It’s not a popularity contest. Having a lot of followers or “likes” is great, but it really doesn’t matter how many your company has; it’s about the relationships that you create and sustain....Click here to read more.