This post is for all you web developers and designers out there wondering "How can I benefit from using structured content?" Well my friends, it brings all of our dreams that much closer to reality by allowing more creative freedom in visual and architectural design.  Structured content ensures that the design and architecture are followed every time. That's right, there's no chance that a bullet could accidentally be backspaced or a <div> accidentally deleted, throwing the entire presentation off....Click here to read more.

Part 1 of a 3 Part Series on Structured Content

Answer: In a nutshell, it makes our lives easier. 

Separating content from presentation allows organizations to leverage or share that content among multiple channels. Whether that is web, mobile, or social channels this eliminates the need to rewrite or manually cut and paste content from one place to another which makes the content much more versatile and reusable. And recycling is all the rage now, right? In the past we've observed that content authors have struggled with the burden of not only maintaining fresh and attractive content on websites, but also with how and where to display that content on the site. To lessen this burden, we've taken our "template" approach a step further with Structured content. Content authors will now enter web content in a series of form-based fields complete with descriptive tool tips for each piece of content....Click here to read more.